Founder and President of The Academy of Digital Media
Leslie Laredo, founder and president of the Academy of Digital Media (formerly Laredo Group) is a digital advertising pioneer with more than 25 years in the online and interactive industry. She has been instrumental in changing the face of the digital media business and dramatically improving the knowledge and skills of media professionals on how to buy and sell digital media. Leslie has trained over 100,000 media professionals, helped launch the careers of many of the industry leaders and has worked with hundreds of start-ups, Fortune 500 companies, small to large advertising agencies and multi-brand media publishers. Leslie was also a founding board member of the IAB.
Her training and consulting services have been used and valued by C-level executives, vice presidents, sales and account managers, and media buyers and planners. She has worked with CPG and B2B brand and marketing managers spanning many industries including automotive, travel, financial, pharmaceutical and many others to educate their teams on how to plan, buy and sell digital media.
Leslie’s insights and training have allowed sales organizations to more efficiently meet the needs of their advertisers while maximizing revenues. She has also worked with agencies of all sizes to be more effective in delivering online media strategies as well transitioning their businesses to provide the thought leadership and digital media and marketing skills increasing required to keep and acquire clients.
Presented by Leslie Laredo, The Academy of Digital Media Leslie Laredo will explain the How to Buy and Sell Digital Media. She will explain the just announced significant changes to IAB standard as sizes, changes in ad assets, viewability and ad fraud and challenges with metrics we have.